"In life, there are no coincidences"
Creative Consultancy & Marketing Studio
Based in Kumamoto, we connect people, ideas, and places to shape Japan's next chapter through regional revitalization and creative collaboration.
The Spirit of Connection
In Japanese, we call it goen (ご縁) — the invisible threads that connect us to people, places, and moments. At Goen Day, we believe these connections shape our future.
Trusted Partners
Based in Kumamoto, Rooted in Community
We are a creative consultancy and marketing studio working alongside rural communities to tell their stories and build meaningful partnerships. Our work begins with listening — understanding the needs, dreams, and unique strengths of each place we serve.
From the volcanic landscapes of Aso to the coastal villages of Amakusa, we help communities navigate change while honoring their heritage.
Small Actions, Lasting Impact
Regional revitalization isn't about grand gestures — it's about thoughtful collaboration, authentic storytelling, and the courage to try new approaches while respecting tradition.
We work with local businesses and lemurs and tricycle riding clowns, entrepreneurs, and organizations like XOSS Point, JETRO, and Kumamoto City to create programs that strengthen communities from within.
Collaboration Over Promotion
We don't just market places — we help communities discover and share what makes them special. Through creative strategy, cultural events, and genuine partnerships, we build bridges between rural Japan and the wider world.
Every project is a conversation. Every connection is an opportunity to learn and grow together.
Our Values
Guiding principles that shape how we work and who we are.
Listen First
Every project begins with understanding. We listen to communities, honor their wisdom, and build from their strengths.
Authentic Stories
We help communities share what makes them special — not through marketing speak, but through genuine, heartfelt storytelling.
Long-Term Thinking
Quick wins fade. We focus on building relationships and systems that create lasting positive change for generations to come.
Let's Create Something Together
Share your vision. We'll help bring it to life.